Marvel Dice Masters Update!
Greetings WizKids Customers,
While it may be redundant, we again want to thank everyone for their patience and suggestions during what has been a hectic few months. We continue to hear that product that we hoped would get us caught up is only scratching the surface and while disappointing for many we hope this bodes well to the future success of the Dice Masters line.
We have the following updates on shipments planned for Marvel Dice Masters: Avengers vs. X-Men:
There are several shipments of reprints on their way to the US. The next wave of Starters will arrive at the end of June with another wave of Gravity Feeds arriving in late July. Despite our best efforts to fill demand with these reprints, the product is still pre-selling before it arrives. We were able to bring on a very sizable amount of capacity which has enabled us to add a reprint to the schedule (available in September).
We are also keeping an eye on the longshoremen labor dispute on the U.S. West Coast, and will deal with that issue if and when it happens. Obviously, any sort of strike will ripple through most of our product lines so we’re monitoring the situation keenly.
Briefly on the factory/capacity situation: we believe we are, or will be soon, the largest dice manufacturer in the world. Fortunately, making dice and making small plastic figures is essentially the same process. As we get our arms around the demand, moving volume between factories is pretty straight forward and it is one of the reasons we are able to add reprints while also printing the next set. We appreciate the patience as we grow the Dice Masters business.
While it’s difficult to discuss in-store play programs when there isn’t enough product, we want to reinforce that we are in this for the long term and as such we’re looking ahead to when supply issues will be behind us. To that end we’ve taken another deep dive into our sealed booster program and have worked hard to come up with what we feel to be a new exceptional experience. We call it the Rainbow Draft format and you can read more about it here. We believe this format showcases how Dice Masters is a unique and worthy in-store organized play experience. While the previous formats are all still valid, the Rainbow Draft will likely be preferred by most of your customers.
That’s it for now, again we hope to get ahead of demand and we thank everyone for their continued support.